THE SHIRT

When we first came up with the idea for DIFFERENT, we knew we wanted to remind people that, yes, “we are more alike, my friends, than we are unalike” but our differences are what make us beautiful. We wanted to encourage people to celebrate their own uniqueness while considering and appreciating the differences of others. The concept of “not the same but equal” came to mind.

How could we say not the same but also not unequal? Wait … was that a double negative???

We dug deep into our very basic math skills and came up with the mathematical sign for unequal to. We broke out our truth tables from Mr. Kenning’s high school algebra class and went for the double negative equals a positive thing. Genius, no?! So, to everyone asking, “is that a hashtag split in half?” The answer is no but … we see what you mean.

THE VIDEO

The concept of celebrating our differences, the things that make us special in our own way, was so important that we had to do something extra. The shirt was a great start but the video soon ended up becoming the focal point of the entire project—and it wasn’t long before we realized that the project was more about delivering the message than selling shirts. So, we looked to our closest friends and allies to help us out with this endeavor and the result was nothing short of inspirational—at least that’s how we’d like to describe the video you see below. We hope that you take the time to explore their DIFFERENT talents and support them as you see fit.